Workwear has always been quite useful, especially in businesses which prioritise safety, hygiene, and professionalism. But nowadays, more and more companies are going for personalised workwear in order to promote their brand as well. Personalised workwear can do wonders for your business, and if you have finally decided that customised workwear is for you, the next step is to design it according to your business’ image, your requirements, and your budget. Here, then, is how you can properly design workwear for your business.
Write it down
Think about what differentiates your brand from other brands and start with that. Determine what factor makes your business or company stand out. You don’t necessarily have to come up with a whole novel – just write down a few words about what makes your brand different from other brands. About five to ten words will do. Next, you should write down the various aspects that make your brand strong. What are its strengths? Do you give excellent customer service? Do you have excellent or unique products? Write it all down. Once you do this, think about what your story is. What is the history of your brand, and what is the personality of your company?
Determine the kind of workwear you want
When you have a better idea of what your brand is all about and what kind of image you want to project, it’s time to determine the kind of workwear you want. Are you going for workwear that’s more on the business casual side, or are you more comfortable with a casual kind of workwear? Alternatively, do you want something more formal? To determine the type of workwear you want, think about your target market, the kind of service you offer, and the area where your staff works. For example, a polo shirt with an embroidered logo may not be that formal, but it may work better than a t-shirt – and vice versa.
Stick to a timeless, classic look
Your personalised workwear is an investment, and you certainly don’t want to change it just because the trends change as well, as advised by specialists in t-shirt printing in Birmingham such as Garment Printing. The workwear you choose should have a timeless, classic appeal, and while it may be tempting to go with a trending colour, for instance, it’s best to stick to neutral colours and colours which are classic as well, such as white, black, or grey. Of course, if you have different colours for your brand, you can use these as well, as long as it provides a cohesive image. Also, stick to silhouettes and designs which are a classic, such as personalised t-shirts or polo shirts.
Consider the materials
Synthetic fabric clothing may be less expensive, but it may not be as comfortable as natural fabrics such as cotton. Think about this when choosing the materials for your workwear. If your staff moves around a lot, it may be better to go for materials which are ‘friendlier’ to make sure they are comfortable and allow for ease of movement. If you have a business that is run outdoors, it may be a good idea to select a fabric which can protect your staff against the elements. It may be costlier, but it is an investment which is likely to have a longer lifespan than its cheaper counterpart.
Image attributed to Pixabay.com